About a year and a half ago, Scion launched a new webmagazine called ScionAV. The goal? To engage potential Scion shoppers (i.e. Millennials) on lifestyle topics like music, film, and fashion. It's the way marketing works in the Social Media Age: you don't just talk to customers in showrooms, you talk to them all the time. Last fall, the Toyota...
The 2011 Toyota Prius hybrid gets the best gas mileage rating of any car for sale in the U.S. market today. It's rated at 51 mpg city, 48 mpg highway, for a combined rating of 50 mpg--and that's a number no other car can match. At least, no other car that doesn't plug into the wall for some (2011 Chevy Volt) or all (2011 Nissan Leaf) of the energy...
Hybrid cars seem to bring out strong beliefs among car buyers, both pro and con. On the pro side, they get better gas mileage, offer some small degree of all-electric running, and let buyers display (to varying degrees) their green credentials. On the con side, they're usually pricier than similarly equipped gasoline-engined cars, and the payback...
The 2011 Toyota Corolla is one of the best-selling compact sedans in the U.S. market. But its gas mileage isn't necessarily anything to write home about. The most fuel-efficient model is the one fitted with the 132-horsepower, 1.8-liter engine and a five-speed manual gearbox, a transmission many U.S. buyers will shun for an automatic. That...
Get out your checkbook, have a backup credit card account, and consider missing a lunch or two each week, as gas prices are likely to soar to record levels this summer. Of course, drivers in Europe pay much more for their fuel than we do, but they have been sensible enough to opt for smaller cars and to use the mass transit that is far more...
Good occupant safety can come in small packages—even those that get 40 mpg or more. That's one of the themes of the latest round of crash-test results and safety ratings released by the Insurance Institute for Highway Safety (IIHS). Overall, there are now ten small-car and minicar models in the U.S. market that both earn the safety group's...
About a year and a half ago, Scion launched a new webmagazine called ScionAV. The goal? To engage potential Scion shoppers (i.e. Millennials) on lifestyle topics like music, film, and fashion. It's the way marketing works in the Social Media Age: you don't just talk to customers in showrooms, you talk to them all the time. Last fall, the Toyota...
The 2011 Toyota Prius hybrid gets the best gas mileage rating of any car for sale in the U.S. market today. It's rated at 51 mpg city, 48 mpg highway, for a combined rating of 50 mpg--and that's a number no other car can match. At least, no other car that doesn't plug into the wall for some (2011 Chevy Volt) or all (2011 Nissan Leaf) of the energy...
Hybrid cars seem to bring out strong beliefs among car buyers, both pro and con. On the pro side, they get better gas mileage, offer some small degree of all-electric running, and let buyers display (to varying degrees) their green credentials. On the con side, they're usually pricier than similarly equipped gasoline-engined cars, and the payback...
The 2011 Toyota Corolla is one of the best-selling compact sedans in the U.S. market. But its gas mileage isn't necessarily anything to write home about. The most fuel-efficient model is the one fitted with the 132-horsepower, 1.8-liter engine and a five-speed manual gearbox, a transmission many U.S. buyers will shun for an automatic. That...
Get out your checkbook, have a backup credit card account, and consider missing a lunch or two each week, as gas prices are likely to soar to record levels this summer. Of course, drivers in Europe pay much more for their fuel than we do, but they have been sensible enough to opt for smaller cars and to use the mass transit that is far more...
Good occupant safety can come in small packages—even those that get 40 mpg or more. That's one of the themes of the latest round of crash-test results and safety ratings released by the Insurance Institute for Highway Safety (IIHS). Overall, there are now ten small-car and minicar models in the U.S. market that both earn the safety group's...
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