Former EV-1 saleswoman, electric-vehicle advocate and electric car celebrity Chelsea Sexton recently learnt that despite what some may say, size isn’t everything. Sexton, who works tirelessly within the auto industry to help electric cars make it to market got a little reward recently for her hard efforts when she was invited by Wired...
To make its new ad for the 2012 Toyota Prius family, Toyota tapped some of the same talent that made its previous "Harmony" campaign a success. But as intriguing as the behind-the-scenes footage may be, we're not entirely sold on the new "People Person" clip. You might recall that when Toyota rolled out the now-famous "Harmony" spot for the 2010...
Remember Apple’s popular Mac Vs PC adverts, in which John Hodgman’s haggard PC was constantly bettered by Justin Long’s smug Mac? After a while, Microsoft -- the firm to which the Get A Mac campaigns were so obviously targeted against -- chose play off Apple’s criticisms and producing the less popular, but cleverly marketed...
When the original Toyota Prius launched over ten years ago in the U.S. as a nerdy sedan, it wooed many buyers with its low-speed, near-silent operation. Now the days of the whispering Prius are over, thanks to U.S. legislation requiring every single electric vehicle and hybrid car to fit an active pedestrian alert system -- or in lay terms, a...
Brammo Motorcycles -- the Oregon-based electric motorcycle company -- has concentrated for several years on bringing electric motorcycles to the masses with its Enertia commuter motorcycle and more recently, its Empluse sports bike. But now the company has embraced the high-adrenaline world of dirt bikes with the acquisition of a European chain of...
The 2012 Mitsubishi "i" electric car has been around in one form or another for several years now, so there's a lot of information to keep track of. The tiny egg-shaped electric car, with four doors and four seats, is expected to arrive in the U.S. in November 2011. It's already on sale in Japan, and also in some European markets, where it's known...
Reports say Toyota expects to sell as many as 15,000 of its 2012 Prius Plug-In Hybrid model per year in the United States. But electric-car fans and advocates have vigorously debated whether the plug-in Prius is a "real" electric car, whether its 9 to 14 miles of electric range is adequate, and how much of an increase in gas mileage it delivers...
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