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| | //eNEWSLETTER FOR SEPTEMBER 2011 |  | |
With Eurobike in full swing and Interbike looming large on the horizon it's the time of year when many jaded industry types become overwhelmed with marketing fatigue and temporarily lose sight of what it's all about—riding mountain bikes with your buddies taking the piss out of each other non-stop and then drinking beer at the end of it all. So if you're feeling disillusioned or just a bit blue then get over it. And check out the funny new stuff on Bikemag.com. | | In a shameless capitulation to the pre-eminence of social media Bike magazine resorted to holding its very own Squirrel hostage to rapidly expand its Facebook presence: If we didn't get 1000 new 'likes' for bikemag's Facebook page within one week it would have been curtains for our beloved forest-dwelling rodent. Fortunately for all of us we easily met our quota with a day to spare and Squirrelio got a new lease on life. See More Here
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| | The new issue of Bike magazine seems to have had resonance with our readers as evidenced by the influx of letters emails and online feedback about our main stories which give a glimpse into some of our sport's rugged fringes. At Bike we view reader feedback as nothing short of sacrosanct and as a result we're starting to think this might be our most popular and engaging issue of the year. If you don't already have a subscription to Bike go pick up the September/October "Can You Relate" issue off the newsstand and let us know what you think.
To Subscribe Click Here | |
| Giro swung by our office on their way to Euroland for some trade show that's supposedly going on across the pond. The big news for 2012 is a beefed-up shoe lineup (which expands by a whopping 13 models) as well as some key updates to their increasingly popular gloves. Here's a sampling: Click Here to Check it Out
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 | Originally from Manchester UK but now living on Vancouver's North Shore Dan Barham primarily shoots mountain bike and outdoor photography for numerous editorial and commercial clients across the globe and currently enjoys a position as one of Bike magazine's select few Senior Photographers. View More Here
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