For the first time in 80 years or so, major automakers are building and selling plug-in electric cars in the U.S. How are they letting people know about their new cars? Advertising, of course. Our colleague Richard Read looked at four electric-car TV ads, analyzing what made them work and what messages they tried to convey. Gas bad, electrons good...
If you, like us, think the modern-day MINIs are simply getting too big to be called a mini, then never fear as the automaker is reportedly set to launch its smallest model yet. MINI showed off a new concept car the recent 2011 Geneva Motor Show called the Rocketman, which is probably the closest we’ll ever get to a modern-day version of the...
Buick announced today that it would price the four-cylinder version of its 2012 Lacrosse large sedan at $29,960. That sneaks the advertised price neatly under the $30,000 mark, although a mandatory $860 destination charge means buyers will see a sticker of at least $30,820 before they start adding tax, options, and the like. Buick notes that the...
For the first time in 80 years or so, major automakers are building and selling plug-in electric cars in the U.S. How are they letting people know about their new cars? Advertising, of course. Our colleague Richard Read looked at four electric-car TV ads, analyzing what made them work and what messages they tried to convey. Gas bad, electrons good...
If you, like us, think the modern-day MINIs are simply getting too big to be called a mini, then never fear as the automaker is reportedly set to launch its smallest model yet. MINI showed off a new concept car the recent 2011 Geneva Motor Show called the Rocketman, which is probably the closest we’ll ever get to a modern-day version of the...
Buick announced today that it would price the four-cylinder version of its 2012 Lacrosse large sedan at $29,960. That sneaks the advertised price neatly under the $30,000 mark, although a mandatory $860 destination charge means buyers will see a sticker of at least $30,820 before they start adding tax, options, and the like. Buick notes that the...
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